Notes 1 this study examines only one type of

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Unformatted text preview: ls literature have found differences between direst exporting v emu indirect exporting, and hmce some of OUT hypotheses and their rationale may need to be modified for the indirect exporting context. 2. The only s tudy t hat we know of that has examined interactionsi by Gatignon and Anderson [1988]. s I%cy examined the effect of interaction between a sset specificity and country r s on tbe choice ik JOLJRNAL OF INTERNATIONAL BUSINESS STUDIES, FIRST QUARTER 1992 24 between joint venture and sole venture. While these constructs are somewhat similar to ownership and location factors respectively. their study was based on the transaction cost framework proposed by hs Williamson. It should be noted, however, that they did not find a significant effectfor ti interaction term. 3. Empirical studies, because of their reliance on demographic or objective measures, have had MIculty in developing surrogate mdicators of either costs and benefits or risks associated with internal versus external transactions. Cho [1985]. for example. used 'sesand liabilities/totalas t' of a fr ast se s im and 'number of offshore markets' in which a fr has h c h offices a s indicators of internalizati...
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This document was uploaded on 03/22/2014.

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