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Unformatted text preview: ls literature have found differences
between direst exporting v emu indirect exporting, and hmce some of OUT hypotheses and their
rationale may need to be modified for the indirect exporting context.
2. The only s tudy t hat we know of that has examined interactionsi by Gatignon and Anderson .
I%cy examined the effect of interaction between a sset specificity and country r s on tbe choice
ik JOLJRNAL OF INTERNATIONAL BUSINESS STUDIES, FIRST QUARTER 1992 24 between joint venture and sole venture. While these constructs are somewhat similar to ownership and
location factors respectively. their study was based on the transaction cost framework proposed by
Williamson. It should be noted, however, that they did not find a significant effectfor ti interaction
3. Empirical studies, because of their reliance on demographic or objective measures, have had MIculty in developing surrogate mdicators of either costs and benefits or risks associated with internal
versus external transactions. Cho . for example. used 'sesand liabilities/totalas t' of a fr
and 'number of offshore markets' in which a fr has h c h offices a s indicators of internalizati...
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This document was uploaded on 03/22/2014.
- Summer '14