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Unformatted text preview: lity to DevelopDifferentiated Products. Ability to develop differentiated
products is measured by the perceived ability of thef r to create new and
creatively structured leasing transactions, and the perceived quality of the
f m's training program in preparing employees conduct leasing transacto
tions. The knowledge and skill developed through training has been considered to be important for creating differentiated products [Hoodand Young
19791. The reliability coefficient 'forthis measure was found to be 0.51.
Firm Size. Finn size ismeasuredbyits
sales volume.Anumber of other
m a u e have been used by researchers such as total assets p u b i n 1975;
Kogut and Singh 1988; Yu and Ito 19881, equity and deposits [Cho 19851,
employee size [NorburnandBirley19861,anddomesticmarket
[Kimura 19891.Since we can expect a high degree of correlation among
these variables, we chose the total sales volume of the f r as an indicator
of fr size.
Firm ' Multinational Experience. A firm's multinational experi...
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- Summer '14