The four most common modes of foreign market entry

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Unformatted text preview: e four most common modes of foreign market entry are exporting,' licensing, joint venture, and sole venture. Because all 'of these modes involve resource commitments (albeit at varying levels), firms' initial choices of a particular mode are ~ ~~~ *Sanjeev Agarwal (Ph.D., The Ohio State University) Assistant Professor in the i s Department of Marketing at Iowa State University. His research interests include multinational marketing strategies, salesforce management, and envitonmentalism. He has previously published in Advances in International Marketing and International Trade Journal and contributed to national and international d e t e n c e po e d g . rcei s n **Stidhat N. Ramaswami (Ph.D., T he University of Texas at Austin) is Assistant Professor in the Department of Marketing at Iowa State University. His research interests include multinational marketing strategies, organizational adaptation and effectiveness, inter-organizational relations, and self-management behavior marof keting employees. He h...
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This document was uploaded on 03/22/2014.

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