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Unformatted text preview: e four most common
modes of foreign market entry are exporting,' licensing, joint venture, and
sole venture. Because all 'of these modes involve resource commitments
(albeit at varying levels), firms' initial choices of a particular mode are
~ ~~~ *Sanjeev Agarwal (Ph.D., The Ohio State University) Assistant Professor in the
Department of Marketing at Iowa State University. His research interests include
multinational marketing strategies, salesforce management, and envitonmentalism.
He has previously published in Advances in International Marketing and International
Trade Journal and contributed to national and international d e t e n c e po e d g .
**Stidhat N. Ramaswami (Ph.D., T he University of Texas at Austin) is Assistant
Professor in the Department of Marketing at Iowa State University. His research
interests include multinational marketing strategies, organizational adaptation
effectiveness, inter-organizational relations, and self-management behavior marof
keting employees. He h...
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This document was uploaded on 03/22/2014.
- Summer '14