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contracts include costs of
making and enforcing contracts in a foreign country relative to the United
States, riskof dissipation of proprietary knowledge, and risk deterioration
in the quality of services if operated jointly with a host country partner or
licensee. The reliabiIity coefficient for this measure was found to be 0.58.
All of the above items, except sales and foreign earnings of the firm, were
measured on appropriate 7-point bipolar scales. list of these items is given
in the Appendix. Independent assessments of
these items were obtained
from each f r for three different countries, namely, the United Kingdom,
Japan and Brazil. These countries werechosen to reflect different political
and economic systems.
The dependent variable the choiceof entry mode for a particular country.
Respondents indicated their choice preference amongive altematives including
f CHOICE OF FOREIGN MARKET ENTRY MODE 13 no involvement, exporting, licensing, joint venture, and sole venture for
each of three countries (U.K., Japan, and Brazil)...
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- Summer '14