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Unformatted text preview: study was to examine impact that interrelationhs
ships among ownership, location, and internalization advantagefactors had JOURNAL OF INTERNATIONAL BUSINESS STUDIES, FIRST QUARTFR 1992 22 on firms’choice of foreign marketentry m d s The study provided support
for most of the hypothesized relationships suggesting the importance of
including interaction effects in the entry choice model. A future research
agenda should be to test these interactions in other industries, as well as
develop other relevant interactions. A novel feature of t i study was the
use of managerial perceptions for measuring the explanatory factors. The
study showed that .thismethod of operationalizationwas particularly useful
for quantifying hitherto unqnantifiable constructs. An important research
direction is the development of better survey measures for those constructs
that had relatively low inter-item consistency.
The results and implications drawn from this study should be viewed in
light of the research method employed. Some of the inconsistencies we
observed could have arisen...
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This document was uploaded on 03/22/2014.
- Summer '14