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Unformatted text preview: of literally
dozens of countries are available on our m arket. When a s uperm arket offers its cus tom ers a couple of fruity little
num bers from Brazil, we s carcely rais e an eyebrow.
It s eem s , in other words , that the com m ercial jungle that wine has now becom e has not in the s lightes t
deterred people from plunging adventurous ly into the thickets in order to tas te and s ee. Cons um ers are no
longer intim idated by the thought of needing to know their Pouilly-Fum e from their Pouilly-Fuis s e, jus t at the very
m om ent when there is m ore to know than ever before.
The reas on for this new m ood of confidence is not hard to find. It is on every wine label from Aus tralia, New
Zealand, South Africa and the United States : the nam e of the grape from which the wine is m ade. At one tim e
that m ight have s ounded like a fairly technical approach in its elf. Why s hould native Englis h-s peakers know
what Cabernet Sauvignon or Chardonnay were? The ans wer lies in the popularity that wines m ade from thos e
grape varieties now enjoy. Cons um ers effective...
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- Summer '14