Above all the wines of literally dozens of countries

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: of literally dozens of countries are available on our m arket. When a s uperm arket offers its cus tom ers a couple of fruity little num bers from Brazil, we s carcely rais e an eyebrow. It s eem s , in other words , that the com m ercial jungle that wine has now becom e has not in the s lightes t deterred people from plunging adventurous ly into the thickets in order to tas te and s ee. Cons um ers are no longer intim idated by the thought of needing to know their Pouilly-Fum e from their Pouilly-Fuis s e, jus t at the very m om ent when there is m ore to know than ever before. The reas on for this new m ood of confidence is not hard to find. It is on every wine label from Aus tralia, New Zealand, South Africa and the United States : the nam e of the grape from which the wine is m ade. At one tim e that m ight have s ounded like a fairly technical approach in its elf. Why s hould native Englis h-s peakers know what Cabernet Sauvignon or Chardonnay were? The ans wer lies in the popularity that wines m ade from thos e grape varieties now enjoy. Cons um ers effective...
View Full Document

Ask a homework question - tutors are online