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Unformatted text preview: ral factors favor the success of some industries in
some countries: For example:
Germany: printing presses, luxury cars, chemicals
Switzerland: pharmaceuticals, chocolate
Sweden: heavy trucks, mining equipment
United States: personal computers, software, entertainment
Japan: automobiles, consumer electronics 6 Porter’s Thesis
Famed management guru, Michael Porter, has developed a theory
to explain the determinants of national competitive advantage.
(Land, Labor, Capital, etc.)
(local marketplace may be more sophisticated/demanding than
Related and Supporting Industries
Firm Strategy, structure, rivalry
(e.g.: Germans are strong technically, Italian family structure,
Japanese management methods) How Do Firms Differentiate
Themselves from Competitors?
Low Cost Leaders...
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This document was uploaded on 03/23/2014.
- Spring '14
- The Land