Decode+media.pptx - DECODE MEDIA MIXED MESSAGES BY KASSEM...

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DECODE MEDIA MIXED MESSAGES BY KASSEM SADEK
ANALYZING BOTH COMMERCIAL VIDEOS STELARA COMMERCIAL OLD SPICE COMMERCIAL
STELARA COMMERCIAL Who is Featured in this commercial? The America’s professional model CariDee English. What she was doing and wearing? She was wearing and showing different outfits in different seasons. Her body language and facial expressions: Confident Happy Shows sharp and fun attitude.
THE RHETORICAL DEVICES (PATHOS, ETHOS AND LOGOS) Ethos, Pathos, and Logos are modes of persuasion used to convince audiences . Pathos: A mode of persuasion that plays on the audience emotions Ethos: A mode of persuasion, means to convince an audience of the author's credibility or character. Logos: A mode of persausion by using logic, figures, case studies and facts. (America, n.d.) Image:(Fraiser, 2017)
THE RHETORICAL DEVICES THAT ARE USED IN THIS COMMERCIAL: Logos: In a medical study, most Stelara patients saw at least 75% clearer skin. And the majority were rated as cleared or minimal at 12 weeks.

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