ANALYZING BOTH COMMERCIAL VIDEOSSTELARA COMMERCIAL OLD SPICE COMMERCIAL IMAGE:(SPICE, 2010) IMAGE:(DECLINE,2014) CAPTURED FROM THE VIDEOCaptured from the vide
STELARA COMMERCIALWho is Featured in this commercial?The America’s professional model CariDee English.What she was doing and wearing?She was wearing and showing different outfits in different seasons.Her body language and facial expressions: Images:(Decline,2014)ConfidentHappyShows sharp and fun attitude.
THE RHETORICAL DEVICES (PATHOS, ETHOS AND LOGOS)Ethos, Pathos, and Logos are modes of persuasion used to convince audiences.•Pathos: A mode of persuasion that plays on the audience emotions•Ethos: A mode of persuasion, means to convince an audience of the author's credibility or character.•Logos: A mode of persausion by using logic, figures, case studies and facts. (America, n.d.)Image:(Fraiser, 2017)
THE RHETORICAL DEVICES THAT ARE USED IN THIS COMMERCIAL:Logos: