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Unformatted text preview: relations”, “about the company”, or “company information”
relations”, Will direct you to internal firm publications (as long as it is a public company) Part 7: Marketing Plan
Describe how you plan to create awareness about your
Describe business. Discuss the four P’s of marketing:
business. Person: Who you are targeting—this is covered in the target market
description Pricing: How are your offerings going to be priced? How does this
compare to competitors? If it is significantly different, why?
compare Promotion: How are you going to generate awareness about your
business? What types of advertising, promotions, etc. are you going to
use and why?
use Placement: How are you distributing your product (e.g., where/how to
do customer physically purchase your product?). Internet? Retail store?
Other direct sales? Catalogs? Sales teams? Discuss why you chose
this/these distribution channels. Part 8: Research & Development
This section is particularly important for technologically
This sophisticated products
sophisticated Discuss the technical details of the product
Discuss the current status of the design (e.g., prototype stage)
current For tech-intense offerings, investors really like to see
prototypes progress on Provide details as to what has been accomplished and what is
accomplished Discuss time and financial implications for future
Discuss time yet to be prototype
development and R&D—be sure to clarify how estimates were
developed Part 8 (cont’d): Legal Concerns
Another very important section for firms where IP is
Another relevant (can alternatively be covered in the
Investors are very concerned about how firms will protect their
Investors rights to their developments
Discuss the status of intellectual property (IP) protection
status Have you secured a patent attorney?
Have If so, discuss who they are and what the status of the patent is.
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This document was uploaded on 03/24/2014 for the course ER 203 at John Carroll.
- Spring '14