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existing geographical scope e e north

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Unformatted text preview: her Southern Europe EC members UK and Ireland Poland and Czechoslovakia Scandinavia Japan Asian NICs Latin America Mexico Central America Mercosul countries Other South America Middle East and Africa Australia and New Zealand New Geographical Scope CIS Other Eastern Europe China The Mission of the Firm - The Case of P&G (cont’d.) Existing Unique Competencies -- - E + ++ -- - E + ++ Managerial Infrastructure Global product management Employee ownership program Technology Highest R&D resources in the industry R&D sharing across product lines R&D in packaging and process development Marketing Local expertise Strong brand recognition Retail and Distribution Worldwide distribution network in countries with P&G presence) Automated distribution. POS information Manufacturing Highly automated Rapid farm to market time New Unique Competencies Managerial Infrastructure Transnational management Technology R&D in biodegradable products R&D in biodegradable packaging Marketing Image of environmentally safe company and products The Mission of the Firm - The Case of P&G (cont’d.) New Unique Competencies (cont’d.) Retail and Distribution Develop network in Eastern Europe Manufacturing Cost leaders in all detergent and cos...
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