Unformatted text preview: metic products (leveraging R&D) -- - E + ++ The Mission of the Firm - The Case of P&G (cont’d.) The
Challenges from Changes in Product Scope
Increase the environmental content in all products. Particularly emphasis should be placed in liquid and compact detergents
Increase the breadth of the Food and Beverage segment, maintaining the distribution cha0nnels familiar to P&G. Divest non-profitable product
Increase the breadth of the Personal Care segment, especially Men and full line of Feminine Cosmetics, strengthening the position of oral
care, deodorant, and shampoos.
Emphasize presence in Cosmetics, particularly perfumes and fragrances.
Increase the breadth of OTC drugs, as they share many of the channels and consumers with other P&G products. Growing and fragmented
Divest prescription drugs ventures. Few very large competitors and different channels.
Develop a full line of Men Personal Care and Cosmetics
Increase the environmental friendliness and recyclability of packaging of all p...
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