By establishing and maintaining leadership position

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Unformatted text preview: hareholders with long term growth and profitability. PRODUCT SCOPE NOW: Manufacture and distribute laundry and cleaning, food and beverage, personal care, pharmaceutical, and pulp and chemical products of superior quality to best fill the needs of the world customers. FUTURE: Maintain market leadership in the same segments but focus the development and sale of environmentally friendly products and packaging, convenient applicability of products. MARKET SCOPE: NOW: Provide products to all individual consumers and institutions through an integrated, global network ranging from R&D to manufacturing and distribution. FUTURE: Respond effectively to the ever-increasing health concerns and changes of demographics, aging in U.S., and fast growth in developing countries. Market world brands that share global technology but respond to local needs and particularities. GEOGRAPHICAL SCOPE NOW: Worldwide with different product scopes in different world regions. FUTURE: Expand distribution of basic products (laundry and personal care) to Ea...
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