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Unformatted text preview: st European and Central American countries with
highest per capita income level. Establish a strong position in South America to effectively compete in the newly liberalized market.
NOW: R&D leadership has been the foundation of P&G success. Horizontal integration and multinational management have allowed the
firm to compete effectively.
FUTURE: World leadership in environmentally-related R&D in the detergent and packaging industries. P&G is committed to becoming a
leader in the protection of our environment. The firm will develop a transnational culture to allow for a sharper focus on the differences of
different territories and market segments without losing the economies of world market leadership....
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This note was uploaded on 03/24/2014 for the course MGMT 15.904 taught by Professor Arnoldohax during the Fall '14 term at MIT.
- Fall '14