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Unformatted text preview: utation high quality products, surgeon surgeon relationships, field selling effectiveness, education and education clinical knowledge. knowledge. We will enhance our reputation We for the competencies listed above by improving our relationships with the top tier surgeon customers and our time-to-market of products and services. of The Mission of CMF The Synthes Maxillofacial will be the recognized and trusted leader in providing craniomaxillofacial trauma and reconstructive products and services to the Oral & Maxillofacial, Plastic, ENT, products and Neuro surgeon. Our talents and efforts are committed to improving patient care in the markets we serve. improving z We will surround our surgeons with value through a leading breadth of quality products and by knowing our customers intimately. z We will develop and mobilize the best Product Development organization in our industry, and align their capabilities to be both responsive to the surgeon and initiators of solutions for improved patient care improved z Our Sales Consulting organization will be recognized and trusted as true resources by the hospitals and surgical staff they serve Lessons from Mission Lessons z Analysis has to be candid z Improvements & resources used should reflect the importance of customer groups importance z Future positions have to be specific to the needs of the particular business / customer particular z Final mission statement should be concise yet comprehensive in spirit comprehensive...
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