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Unformatted text preview: driven by customer segment.
Meet our surgeon customers
include sales reps,
through the appropriate
PD, AO, corporate
staff, CED, surgical
societies, etc. The Mission of CMF The
Now Future End-user Scope Patient Surgeon and his/her interface
with well-informed and more
demanding patient populations.
Scope We will continue to support and
assist the surgeon through the
traditional complementors, but
will do a better job of using them
according to the surgeon’s
specific needs as discussed in
the surgeon segmentation. Traditional
have included the
Spine, MTF and
societies. The Mission of CMF The
Now Future Geographical
Scope US, Canada and
parts of Europe.
parts US, Canada and parts of Europe.
Competencies Synthes currently
has a solid
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This note was uploaded on 03/24/2014 for the course MGMT 15.904 taught by Professor Arnoldohax during the Fall '14 term at MIT.
- Fall '14