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Unformatted text preview: ducation in the orthopaedic trauma market. orthopaedic The Mission of Spine Worldwide The Now Product Scope Future Fusion- and Non-fusion through minimal-invasivethrough approach Traditional Fusion Devices & Bone Devices Service Scope Comprehensive portfolio of fusion devices through large approach Mechanical Stability: Fusion, Non Fusion, Fracture Non All implant materials plus some bone growth factors ‘Surgeons-train-surgeons’ (user-groups, reference clinics) Good, standard service company service High O.R. Support, Technical Education Improve Training – MD Practices and other MD Practices support support Deeper physician involvement in product development, outcome studies The Mission of Spine Worldwide The Now Future Customer Scope Scope No segmentation / real Focus on added-value tiers focus Channel Scope Scope Thought Leaders, High Volume Users, High Potential Surgeons Mix of direct and distributor selling distributor Higher share of direct sales, maybe e-commerce Many….but uncoordinated uncoordinated A few more, better coordinated out of office, eliminate GPO’s out Same….but we...
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This note was uploaded on 03/24/2014 for the course MGMT 15.904 taught by Professor Arnoldohax during the Fall '14 term at MIT.

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