Communication &Presentation SkillsLECTURE - 04Ms. Rabia Ejaz
THE IMPORTANCE OFCOMMUNICATIONIN MANAGEMENT1. Basis of Decision Making:In the absence of communication it is not possible for thetop management to take any decision.Much information has to be collected for decision makingand for giving final shape to any idea.The information connected with the taking of decision canbe obtained only through communication.With effective communication it can be ascertained as to:What was said?What was done?What is being done?What is to be done?
THE IMPORTANCE OFCOMMUNICATIONIN MANAGEMENT(Continued …)2. Effective Communication Promotes Spirit of Cooperation andCoordination:An atmosphere of mutual trust and confidence between employer andemployee can be possible with the existence of effective communication.Through this the management can collect required information related tolimitation and potential of employees and the employees can be wellaware of what is expected from them.In this way, mutual understanding can be build between employer andemployee.This leads to job satisfaction to employees and good return to employers.Thus, the work can be accomplished only when there is coordination andcooperation among the people working in the organization.
THE IMPORTANCE OFCOMMUNICATIONIN MANAGEMENT(Continued …)3. Effective Control:Communication has an important place in theprocess of controlling.The managers get information about the workperformance through communication on thebasis of which they can improve upon theirregularities well in time.