The Dynamic of Technological Innovation

Qwerty dominant design products technology

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Unformatted text preview: inning, Technology enthusiasts Want to be first Willing to tinker then early adopters, visionaries: spot breakthrough opportunity change agents: don’t mind some glitches but they expect it to still work well early majority in the middle at the max, prudent pragmatists want product that works and supporting infrastructure late majority after the decline a bit, want mature product laggards just suck skeptics Integrate this curve, you get S- curve Innovation: Radical innovation: New Functional Capability Killer application is often required Marketing must overcome barriers Customers and amateurs discover new uses They may even organize to improve products Distrust market forecasts Secondary Innovation: New technology for existing functional capability Have to be a lot better than what you’re replacing Most alternative technologies are in this category and must compete on price and performance from the beginning Smaller Incremental innovations may improve Function Performance Efficiency May improve productivity and sustain competitiveness But has dangers; Technological lock- in QWERTY Dominant Design (products) Technology constellations Disruption-...
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This document was uploaded on 03/27/2014 for the course STIA 305 at Georgetown.

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