Positioning and tactics table - Segments Students Faculty...

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Segments Positioning Tactics Students FALCON PRIDE Convenient location and easy to access Great gifts for family back home Made by fellow students Unique to our school Send flyers to dorm room mailboxes Put falcon foods on slideshow in cafeteria Possible student discount Hand written thank you cards and brochure about education Faculty FALCON PRIDE Supporting both the school and students Excellence and quality in production process Convenient, pick up before you leave work Unique to our school Possible on campus delivery Encourage supporting of students and school Hand written thank you cards and brochure about education Alumni Portray pride that it is student made and educational Portray excellence, quality and creativity in the production process. Portray a close to the heart effect / warm glow Unique to our school Send out hand written thank you cards with
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Unformatted text preview: each box ordered • Include brochure with info about student involvement • Hand written thank you cards and brochure about education Employers • Portray as locally made • Portray as student made and education goes into the process • Strengthen bond with business and UWRF • Unique to our school • Market to support local business • Market vertical integration and educational processes • Possible bundling options • Bulk purchases discounts • Hand written thank you cards and brochure about education Community • Portray as locally made and supporting students in their education and strive • Possible in town delivery/ convenient to pick up • Encourage to support towards excellence • Warm glow effect • Unique to our school students • Hand written thank you cards and brochure about education...
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  • Spring '14
  • JimWhite
  • hand written thank, FALCON PRIDE

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