daily assignment 1 CH - Food marketing on page 9 is defined...

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Food marketing on page 9 is defined as “the activities needed at all stages in the food system to facilitate the exchange of food products and services which satisfy the needs and wants of individual consumers and organizations. “ This definition really focuses on how marketing affects each individual step in the process. According to this way of thinking food marketing is involved in every step from the producer all the way to the retailer and the consumer. In a way this is true, there are many more ways to market than advertising to the customer. It is through the products dependability, availability, your business’s customer service, trends in the market, and much more. The entire process of a raw good to a refined product deals with food marketing. The definition for food marketing on page 17 states “the ultimate objective of the food system is to satisfy the needs of the final consumer.” This definition states that marketing does
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  • Spring '14
  • JimWhite
  • Marketing, final product, food marketing

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