Presentation Reflection - During the sales presentation we...

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During the sales presentation, we met the customer at his “barn” and discussed switching his current shavings provider from his local feed store to our product, Marth Easy Pick Shavings. We knew the customer was a hard-nosed buyer so we made sure to get down to business and show him the facts and how our product could help his business. He was currently fed up with the feed store where he was buying his bedding from so we made sure to sell him on the convenience of our product and that we wouldn’t run out at times when he needs bedding the most. We used a product brochure we got from Marth and showed the customer the product we were trying to sell him along with a lower quality product, which he didn’t show much interest in. The main feature of our company that we wanted to stress to the customer was the convenience of being able to deliver bedding to the customer by the semi load. We made sure to point out that this would not only benefit him because it is more convenient, but he would also save money.
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  • Spring '13
  • JimWhite
  • Buffalo Bills, Feed Store, Marth

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