AGEC 410 Spend a day paper - Spend A Day with a Salesperson...

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Spend A Day with a Salesperson A.) For the Spend a Day with a Salesperson assignment, I chose to shadow a salesman named Jeff Asher from the company Tractor Central. Tractor Central is a John Deere dealership located in Northwest Wisconsin. They have ten store locations and the dealership I chose to visit was located in Menominee, Wisconsin. They are one of the bigger John Deere dealerships in Wisconsin and hold a large portion of the market share in their region. They sell new and used equipment, and offer everything from small lawn and garden equipment to huge four wheel drive tractors and large scale harvesters. Some of these pieces of equipment sell for as much as nearly a half a million dollars so these sales can be pretty high pressure. Along with the sales department of Tractor Central they also have top quality parts and service departments. Their service department includes many specially trained technicians, and the parts department is highly trained and committed to getting the right part to the customer as quickly as possible. Without these departments to back the sales department the dealership would fall apart. Jeff Asher is one of the leading salesmen for the company and he has only been working there for three years. After graduating high school, Jeff went to a technical college and went to work for Anderson windows. He worked there for sixteen years when he decided he wanted to get into sales. He still runs a grain farm with his father on his free time and really enjoys farming. Jeff has three young kids and a wife at home. He grew up in the Menominee area and has never moved far from home.
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B.) When I arrived at the Tractor Central store in Menominee, I first met with a regional sales manager of two of the dealership locations. He told me I would be spending the day with Jeff and sent me into his office and introduced us. Jeff and I hit it off pretty well right from the start. It really helped that I’ve had experience working in a dealership before so I know how to “talk shop” as one could put it. He showed me around the store and introduced me to nearly everyone that worked there. I told him that I used to work in the service department doing service writing so we talked with the service writer for the shop for quite a while about my experiences and where I was hopefully heading with my career. After meeting with everybody, Jeff and I sat down in his office and one of his customers happened to walk in at this time. Jeff asked the customer’s permission to let me sit in with them while they talked and he said it was not a problem. Little did I know this would actually be the first sale Jeff would make for the day. The customer ended up buying a brand new 8235R tractor, which is one of the larger end models. I think the sale went for around 350,000 dollars, so this was not your everyday type of sale. I felt very lucky to be here at this time.
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  • Spring '13
  • JimWhite
  • Sales, Jeff Asher

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