AGEC 410 Daily #4 - I liked this salesperson I thought she...

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I liked this salesperson. I thought she was pretty good overall. I liked the way she composed herself in general and I thought she used some pretty good sales techniques. I like that when she sat down in her customer’s office she told him right away that she had been thinking about him and that she had some new ideas to present him. She was also well informed that his farm had been building a new barn. This is a good way to start the conversation and revolve it around his business, and then she moved on to say that she knew that he had acquired 100 more acres that needed to be planted. This is a great way to turn light conversation into a sales pitch. She also asked him directly why they had so much loyalty to Pioneer and what exactly they liked so much about doing business with them. Then she sort of turned that around to sell him on the fact that her company would have better service, which might offend someone who has so much brand loyalty, but he seemed to take it well.
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  • Spring '13
  • JimWhite
  • Sales, Pioneer, different seed varieties

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