Daily #4 - Segment Positioning Strategy Students...

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Segment Positioning Strategy Students Convenience Flyers in dorms School Pride Small student discount Easy gift to family Faculty Convenient Pictures of students making product School Pride Promote high quality Education as added value Make platters available Alumni UWRF Pride Monthly newsletter email Accessible online Bulk purchase discount or free shipping High Quality Thank you cards and pictures Community Convenience Store hours before or after work hours Buying “local” Pictures of students making product Community Pride Community Involvement Friends/Family Accessible online Monthly newsletter email Of students School Pride Free shipping to student on campus
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Unformatted text preview: Gift boxes to student Business Owners Gift Boxes Discount on bulk orders Platters Thank you cards Community Pride High Quality Packaging Suggestion. A packaging suggestion is very hard for me to think of because I have literally never seen the product’s packaging. I’ve seen the gift boxes, which I think could use a little more UWRF / Falcon Foods advertising on them. They should have some more stickers of Freddy the Falcon and more eye-catching flash. As far as the cheese packaging itself, I am really not sure. One thing I do think they need, however, is to include the prices on them....
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  • Spring '14
  • JimWhite
  • Marketing, Value added, school pride, community pride

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