Contact Between Cultures - Chapter 11 Contact Between...

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Chapter 11: Contact Between Cultures Discursive imperialism – judging a culture by what they are not Colonialism – continues in many ways such as through mass media which is not value free, it carries important cultural values - United States is the largest export of entertainment which can affect people’s goals and aspirations - Products can also carry cultural values, and many products that are seen to represent a culture have both been widely popular and resisted Icon – special symbol that tends to be idolized in a culture Artifact – an object less widely recognized Cultural hegemony – increasing popularity of icons which can cause one culture to develop over another, receiving culture can unconsciously or uncritically absorb the values Cultural dependency – belief that a receiving culture becomes accustomed to other countries culture/goods and thus discouraging local business Coke – seen as a status symbol, there are countries which ban it as it is seen as US imperialism Disneyland – had to make changes to the way they advertise/park attractions to cater to different cultures McDonalds – ultimate icon of US, make changes to cater to different cultures too McDonaldization – efficiency, quantification, predictability, control Diffusion Model Diffusion – innovations are spread to members of the social system, what one individual does to another Roles in diffusion process – Opinion Leadership and Change Agents
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