BUS 100 Study Guide - BUS 100 Study Guide CH 12 customer...

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BUS 100 Study Guide CH 12: customer relationship era customer relationship era marketing and managing customer relationships what customers need and satisfying those needs four p's place tariff conduct market research & develop a marketing plan bc government laws & regulations significantly impact business interests diet. channel geo. segmentation focus group all of the above learning other companies business-to-business the degree of competition facing the firm if interest rates are high, consumers who buy on credit will purchase less and sales fall misuse of personal information CH 13: It provides service that satisfies the basic need/want that motivates the consumer's purchase core actual product differentiation imitating a competitor's product so that customers will have more options speciality goods assembled portions of the finished product
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