Survey research - Survey research When to use surveys...

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Survey research When to use surveys Surveys are the most widely used research instrument They are often used inappropriately They are easy to used Can be self What types of questions can surveys answer? Question: Behaviors Attitudes/beliefs/opinions Characteristics Expectations Self-classification Knowledge Survey’s cannot: Well you why something happened Tell you what has shaped some’s attitudes or beliefs about something It can tell you what people believe happened or what they think shaped their attitudes and beliefs. What is a survey? A survey is a research instrument A survey is a compilation of questions that are designed to capture measures of variables THe variables that you are measuring in a survey are your conceptual ideas that you have operationalized When using a survey, all your respondents answer the same questions
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Unformatted text preview: The compiled responses can be used to test hypotheses, perform statistical operations to infer temporal order or suggest associations between variables Sureys are most often considered correlational studies. Constructing a good questionnaire Principles of ood questions writing Avoid Jargon/slang/abbreviations Ambiguity/confusion/vagueness Emotional language Avoid prestige bias double-barreled questions Do not confuse belief and reality Constructing a Good Questionnaire Principles of good question writing Avoid Leading Questions Beyond respondents’ knowledge False premises Distant future intentions Double negatives Overlapping/unbalanced response categories...
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  • Fall '13
  • AdrianMiller
  • Logic, good questionnaire, research instrument, widely used research, infer temporal order

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