ECON-Hard Rock Proposal

ECON-Hard Rock Proposal - Robert Thomas Dr Chatterjee Term...

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Robert Thomas Dr. Chatterjee 9-24-2013 Term Paper Topic For my choice of companies for the term paper I am leaning towards The Hard Rock Café. I chose this company because we watched a video in my Operations Management class and it exemplified the way that Hard Rock was able to manipulate certain markets throughout the world by changing their strategy in both advertising and even going as far as to change the food and décor in the restaurants to assimilate to the chosen market. Hard Rock is also interesting because aside from their food in the restaurants, a large majority of their revenues comes from the hotels, casinos, and merchandise sold in store and a unique part of this is the fact that all the clothing is
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Unformatted text preview: relative to the region/market it is being sold in. Hard Rock’s motto of “Love All-Serve All” just harps at the idea that they are willing to engage in any market in any region. Hard Rock is notorious for being able to forecast successful locations before even establishing a restaurant in the area. Current cafes close to completion include locations in Kazakhstan, Qatar, and Vietnam along with many others. Locations range all the way from London and Florida to as far as Japan and South Korea. I think Hard Rock will offer me a great opportunity to see how a London based company was able to penetrate foreign markets based on its strategy and approach....
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