Unformatted text preview: relative to the region/market it is being sold in. Hard Rock’s motto of “Love All-Serve All” just harps at the idea that they are willing to engage in any market in any region. Hard Rock is notorious for being able to forecast successful locations before even establishing a restaurant in the area. Current cafes close to completion include locations in Kazakhstan, Qatar, and Vietnam along with many others. Locations range all the way from London and Florida to as far as Japan and South Korea. I think Hard Rock will offer me a great opportunity to see how a London based company was able to penetrate foreign markets based on its strategy and approach....
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- Fall '13
- International Economics, Thought, Aerosmith, Hard rock