media ownership - MediaOwnership:CulturalValues...

Info icon This preview shows pages 1–2. Sign up to view the full content.

Media Ownership: Cultural Values Two competing values: Localism Efficiency Philosophical Divide: Individualism vs Collectivism Localism (socialist) Individuals vs large organizations Control/power = “the people” Democracy = decentralized power Prevent monopolies Limit number of stations per company 1980s—relaxed this 1996 Telecommunications Act cross ownership of media in 1 market allowed outcome: $300 billion in mergers Efficiency Free market: capitalism, competition Unlimited growth in business 1983: 50 companies controlling half the market 1992: 23 companies 2000: 6 companies 2006/2010s: 5/6 companies controlling 90% of media content recent trends: selling off divisions Outcome: few big companies, less diversity in voices, less audience influence on  content Media Ownership: Types
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Horizontal A media company buying another of the same type Newspaper chains
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '14
  • MariaElizabethGrabe
  • Vertical market, Comcast, media ownership, media company, vs large organizations

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern