Big Brother Big Sisers Audit

Differences between posts interaction and more depend

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Unformatted text preview: ial media promotion is placed on the website’s homepage. BBBS Active Communication Channels Along with the organization’s personal website, BBBS actively uses Facebook, Twitter, and Youtube to interact, inform, and include social media users. Differences between posts, interaction, and more depend on the particular social media outlet and who Big Brothers Big Sisters’ audience is targeted to. Facebook Page: • Includes same color theme/images from original website, as well as other action shots of involved volunteers • Posts tag sponsors and ask questions to the public • New updated activity every day or every other day • Received 4.5 out of 5 stars with 155 ratings • Around 64,800 likes • Includes a mission statement and links to other BBBS social media Twitter Page: • Around 11,500 followers • 3,077 tweets • Tweets at followers and acknowledges follower’s involvement • Many posts on...
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