TOM Study Guide for Midterm Exam #1

TOM Study Guide for Midterm Exam #1 - #1 o MarketStrategy o...

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TOM Study Guide for Midterm Exam #1   Linking Firm Strategy and Operations o Market Strategy Identify Target Segment o Value Disciplines or Differentiators Operational Excellence – price, convenience  Customer Intimacy – segment, target, tailor, match demand, loyalty  Product Leadership – creative, quick, innovative o Operational Capabilities Cost, Quality, Time Flexibility Innovation Process Types o Project      (Construction) Single output, highly customized, resources move product  (construction) o Job Shop      (Printer) Low volume, high variety products, flow varies by product o Batch      (Drugs) Small/medium output, same or sim products, set ups substantial o Cell      (Dell) High volume/ variety, repetitive production, sim processing for sim  items o Line Flow      (Automobile) Medium/high volume, limited variety, assembly line flow o Continuous Flow      (Oil) High volume, single product, automated, rigid flow Services o Project (Consulting) o One/One (Lawyer) o Batch (School) o Self-Service (Supermarket) o Automatic (ATM) o Positive (Resort - Compete for money and time) o Routine (Gas Station – Compete within industry) o Negative (Hospital – Users often poorly informed) o Profession is high degree of customer interaction and customization  o Demand Management Interarrival Time – Yield management, pricing, promotions, explain Process Time – Scheduling, simplify/standard/modular/parallelize Cycle Time – staff versatility, SWAT team
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  • Fall '13
  • Gomes
  • Cost Accounting, Cycle Time, average waiting time, avg cycle time, Time ­ time

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