Marketing notes 6 - ”i M‘ Codified he c hic3 o...

Info icon This preview shows pages 1–2. Sign up to view the full content.

Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ”i M‘ Codified +he c+hic3 o? excmtxge b€+w€Qfi buyers and Sewers; These mm: +he flab-f ®+o Suffix], @ +0 be inflrmgd, ® #0 cheese 0rd ®+o bg heard; .OuHined bw Presidetfi' john F. Kennedy. W W Ckxndeshne colleC’rion 0F erde scare+s or propridon; inForma+ion cxbomL A. campom's Compe’rifl‘s. 5W: a {bmx $+a+emen+ 0P efi'hicod prmdples and rules a? condud. mm- fimfioyees who rePof‘T Uflefixico.) or 3116901 QCflOOE 0+3 Thcir‘ employers. .fllmmm-a Persond mal‘vhwosophx/ Hm Cansiders Ce¢+an mmm mng or dufie’s 3&3 Universal, Fegwdkss of five QuTCome. Uflifigfim a personal moral phi 105:1th +m+ «Cows-es or} ”er gm+es+ good For er, greo’res‘r number“ by Assessing +hc cos+s and bmthLs 0F +ht mnzecluemes 0F QHn‘mOJ- behavior. 3900b 5 ‘bi i : organizdrims Qfe [2M 0? Q lmrgen smeh/ and we accoun’rQbKe +0 +M+ 3306st +Or W1? odious; Three concepts 01° 50cm responst‘omfi 1®9F0Fi+ Fespmslbdiw n @ S+lx+ie+mder respméibfli’w ®Socic+ol r‘esmflsin'sT‘y. 3 3 lrjple‘Eo‘rigm Line 1 PCCothm of W need floor ergoniuofions +4 improve +he s+o+e 0? people, 31%; V+M€+10~nd prthL simfimsly H? Hm (Me +0 achieve SU5+oJrob+e , tong-firm Smw’r‘n. 3mm: WrKe’rit-g efmcon‘s +0 prOdUCe. promo’rel and rechim environmen‘blix/ Sensofirivc ;?Foduc+5. 3qu$e I! Qrkeflng: occurs when +he Chori’mbk? can‘t! bu'rions o? afirm are fled difecfij ’ro 3+he Cus’romgr mVehues produCed +hmu3h +he pmmqfim 0? (MW of i+5 pmduds. 3M (1 5ys+8ma+1wc55essmcn+ m“ 0 firms obipc’nves s+rox+933es, MA Vfirformmnce m .+erms 0? Social respons+bx\\+\,. S‘reps m q $00M qudfii 3! Remgmfion a? a firm’s 80cm} expch’rions and Hae rwionaie 1cm engaging in Social msponsibxli’n/ endmvers. 3.2 Tden’riflcafion a? Social respam‘xbili’w comma or“ programs Consis+en+ Wlfix the Cempcmx/S mission. 33. Defirmino’rmn 0F Orgafiizq+3ono+ omec‘r‘wes and Wofl’ries ¥or Programs 0.06 ad'ivi-hes 3+ mm under‘m‘fie. 3H. Spsdficofiion of” +he Npe and amaun+ of (Egoorces hecessom, +0 ocdfikeve $09M responsmmw A objecflves. 5 EvoJuMion of soda} resPonmbHiN Programs and cxd’nfifies Und£r+a~Ken and oasesvmenir 0F ( ‘FU‘Wre SOWWen‘erd'. ECWG nah; Cenémvcd 3"va dcxssu E'Orgmoi’zouLiom} buying behmrior i Prabkm ramgflifion 2 'Mforfimh'm «5(9ch ’"(MTcFmHVL cvwwvfiw , ' PUPd’nSE ciecisim ‘ P05‘**’P<[email protected] behavior , Figm‘e (TH g“ Pmbkm Pacogmhon : ' MmKe 'buy Misions i‘ iflfi/grfquMCA 5mm 'VOJUL quysiS ; fllhma‘hm cuflvfiim “ hokdrffs M‘r ;, QDMOMM damson " pasfpmdm-c NEW: 1‘ ngvrc 6“; : EMMA Pleas ‘ Qniim: ugfiioas m gs‘mmmhum murkch " 3mm} Mam} QQQHOIX "‘ erthr ch‘lflm CH 7 nOJrCS §@Q0n%r*rmé€: Vvop‘riu (31? using backer mér‘nar \hon Money \Cor mngng <3\°b3~\ SN“ GDP: WWW value of (M (390$ IYCrViCCS me KR Q Cazm‘rn' dvrmg (me \{EM fiolmme of Hook'- d‘x‘wance bchwem mmt’mq m‘ue oéu m‘r’aon‘s fx‘var’r: and Wpofis iEcammic bflvmcge Qd— 7 WA; HM mask ‘t‘vméfv SF hack Szcafl‘s “ox! {organ ené‘s’hfi 1;) $2me Crime m ‘th USR :PmYecHa ”Sm" SMfiWAg 'mémMQg 19mm hm?“ umyefiflflm ‘Pflfwah via 0“ +QNF€S Cf qwh ...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern