Mktg 330-Summary for applying concepts

Mktg 330-Summary for applying concepts - Fairbanks Aja...

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Fairbanks Aja Fairbanks March 1, 2014 Discuss: Apply the concepts of informational, utilitarian, and value-expressive influences of reference group to the following settings: •Social networking- Informational Influence -Social media sites such as “Instagram” and “Twitter” have millions of users around the world. Many of these users are celebrities that range from entertainers to athletes and actors or actresses. Victoria Secret models even have a big following. An entertainer such as Rihanna, has many tattoos on her arm and hand, one of which resembles a gun. Her fans may have aspirations to do the same. Another example is the headliner models for Victoria Secret. Both Adriana Lima and Candace Sweanepoel are the most influential models of this time. On Instagram, Candace posted pictures of the Swimwear for summer 2014. Some of the items, I may not have taken a second look at but because she influences her audience, I may consider purchasing the items that she advertised. Utilitarian Influence -Today, after initial introductions are made when you meet someone for the first time, the opposing party may ask for an e-mail address. Also, they make ask if you have a LinkedIn account. However, people between the ages of 18-24 are likely to inquire about you
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