Mktg 330-Consumer behavior - Fairbanks Aja Fairbanks March...

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Fairbanks Aja Fairbanks March 3, 2014 What exactly are situational effects on consumer behavior? Provide at least three examples of ways in which situational effects influence your own consumer behavior. That is, provide at least one example of how situations influence brand preference, one example of how situations stimulate purchases, and one example of how situations cause you to pay more than you might otherwise pay. In terms of the text definition, situational effects is defined as situational influences. These situational influences captures contextual effects or are independent of enduring consumer, brand, or product characteristics. However, I have experienced situational effects in my consumer behavior. My consumer behavior may adhere to situations such as, time, budget, and location. From my personal experience, situational effects on consumer behavior are any factors that alter have some impact on a consumer’s final purchase decision.
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  • Spring '14
  • PaulMcDermott
  • Neiman Marcus, situational effects, Aja Fairbanks

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