MSS101 Syllabus - MSS101 Introduction to Media...

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MSS101 - Introduction to Media Communications Fall 2012 Professor: Ewa Callahan Office: FOB 006 Phone: #3470 Office Hours: Tuesday 9:30 – 11:00 E-mail: Ewa.Callahan @quinnipiac.edu Course Description: This course introduces students to the structure, function, uses, and social implications of the communication media. Individual mass media industries are examined in terms of their historical development and the ways they inform, entertain, and influence media consumers. The course also surveys issues related to media ownership, regulation, ethics, and globalization. The course will also introduce students to the field of communication and related industries. The main objectives of MSS 101 are to assist students’ ability to understand media professions, industries, and technologies in relation to key trends, including the increasing commercialization of media products, the consolidation and convergence of media industries, and the implications these processes hold for media’s role in strengthening or weakening democracy. The course also aims to foster the development of skills including media literacy and the ability to access, analyze, and properly cite sources for research on the media. This course supports the University's commitment to essential learning outcomes (ELOs) at the levels of emphasis indicated as below. Assignment descriptions that follow include notations indicating which ELOs are incorporated in specific activities. Essential Learning Outcome Level of Emphasis Written Communication Some Emphasis Oral Communication Some Emphasis Responsible Citizenship Some Emphasis Diversity Awareness & Sensitivity Significant Emphasis Social Intelligence Some Emphasis Critical Thinking Some Emphasis Information Fluency Significant Emphasis Creative Thinking Some Emphasis Visual Literacy Some Emphasis Required Texts: Campbell, Richard, Christopher R. Martin, and Bettina Fabos. (2013). Media & Culture: An Introduction to Mass Communication, 8th ed. (2013 update). Boston: Bedford/St. Martin’s. ISBN: 978-1-4576-0491-1 Culver, Sherry Hope, and Seguin, James. (2012). Media Career Guide: Preparing for Jobs in the 21 st Century, 8 th ed. Boston: Bedford/St. Martin’s. ISBN: 978-0-312-54260-3 Attendance Policy: Since this course is primarily a lecture course, attending regularly and showing up on time will help you on the exams and various course discussions. Therefore, you may miss class twice, after which your grade will be affected. Beginning with your third absence, one percent will be deducted from your course grade each time you miss class . Illnesses and family emergencies will be understood as long as the instructor is
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notified. Whenever a class is missed, please be sure to obtain all notes from your fellow classmates. Handouts and other course materials will be available on the Blackboard site for this course. Also three cases of tardiness count as an absence.
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