BADM 4075 Assignment 1 + 2 - To [email protected]

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To: [email protected] From: Subject: Social Media Tools Dear Mark, It’s great to hear about you finally starting your own business; I know it has been a goal of yours for many years. As you mentioned, having a good social media presence has become critical for businesses over the last decade. Although I am by no means an expert on this topic, I have stayed fairly up to date with the matter as it has become more popular. Since the goal of your financial advising company is to gain the trust of customers with their assets, I would recommend keeping all social media extremely professional and straight forward, because potential clients will not tolerate an unprofessional advising company with their finances. The steps I would recommend for integrating social media into your new business, is to take advantage of a website, Facebook, and YouTube. I would also recommend staying away from social media venues such as Twitter and Instagram for the time being. I will explain my reasoning for these recommendations below: Recommend- Website: Having been a colleague of yours for many years, I know that you are fairly familiar with managing a website and its importance to a business. This aspect of social media/internet advertising will be your primary and most viewed venue on the internet. Your website should be concise and easy to navigate, but as I mentioned before, stress professionalism. As a
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