Rhetorical Criticism Portfolio I

Rhetorical Criticism Portfolio I - The Daisy advertisement...

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The Daisy advertisement also known as “Peace, Little girl,” is a commercial that aired on television during the 1964 presidential election between Lyndon B. Johnson and Barry Goldwater (Schwartz, 1964). The Commercial begins with a little girl standing in a field surrounded by flowers and chirping birds, picking the petals off of a flower while slowly counting. The little girl miscounts repeating some numbers and once she reaches the number nine, a loud, threatening male voice begins counting down a missile launch. As the girl turns to look at something she sees above her, the camera zooms into the pupil of her dark colored eye until the entire screen is black. The black screen is replaced by a flash and a crack of thunder. The crack of thunder is followed by a nuclear explosion featuring a mushroom cloud. As the mushroom cloud ascends there is a close-up shot of the mushroom cloud of the explosion, a voiceover from Johnson states in a reassuring voice, "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we
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  • Spring '14
  • Dr.Kimble
  • little girl, Mushroom cloud

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