National Differences and Corporate Advantages

National Differences and Corporate Advantages - Impacts of...

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Impacts of Outward Foreign Direct Investment There are multiple challenges when a company chooses to operate in a foreign market. How do companies use strategies and structure to overcome those challenges? Impacts of International Environments Lessons from Section 2 and 3… National Differences and Corporate Advantages Cultural differences Political differences Regulatory differences Economic systems Labor issues Etc, etc, etc… International Strategy Formulation What is the Mission and Goal? What do mission statements need to consider? Stakeholders? Shareholders? Customers? How specific should a mission statement be? Corporate-level Business unit-level Department-level What are the Processes and Abilities? Value-Chain Analysis Divide corporate activities into primary (e.g., production, marketing) and supporting (e.g., infrastructure, human resources) activities Are these areas strengths or weaknesses?
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  • Spring '11
  • LuizPereira
  • Marketing, status quo, international strategy formulation, business-level strategies

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