Categories of Entry Mode - gn Markets Categories of Entry...

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gn Markets? Categories of Entry Mode Exporting, importing, and countertrade Contractual entry Investment entry How to Become a Multinational Corporation Exporting and Countertrade: Strategy Step 1: Identify Potential Markets Novice exporters should focus on a few markets that are culturally, legally, and logistically understood Novice exporters should clearly identify whether demand exists in a target market through market research Novice exporters should seek advice on regulations and the mechanics of exporting to selected markets Exporting and Countertrade: Strategy Step 2: Match Company Needs and Abilities Assess if a company is capable of satisfying the foreign market How does the company match location specific conditions (LSA) Step 3: Initiate and Hold Ongoing Meetings Initiate early meetings with potential distributors, buyers, etc After building trust and adjusting to cultural barriers , later meetings are used to estimate potential success of the venture Advanced stage meetings are negotiations to finalize details of agreements Exporting and Countertrade: Strategy Step 4: Commit Resources (with a plan) After negotiations are complete and contracts are signed, the company puts its resources to work
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When a company uses its resources it should have a detailed export program that Extends 3 to 5 years Incorporates multiple growth/decline scenarios Has a clear organizational structure
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  • Spring '11
  • LuizPereira
  • International Trade, contractual entry, Financing Export Strategies, investment entry

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