Dr. Deming’s Management

Dr. Deming’s Management - 1 Dr Turner SHRM 200-05...

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1 Dr. Turner SHRM 200-05 7 December 2011 Dr. Deming’s Management Dr Deming: The American Who Taught the Japanese About Quality is a book written by Rafael Aguayo. It is about Dr. W. Edwards Deming’s views and teaching about management but also includes some insight from the author. Aguayo writes about what he has learned from Deming and implements it into business. Many of the teaching are from Deming himself. Deming’s business philosophy is very prevalent in this book as Aguayo explains business in his own understanding of how Deming would teach it. This book is about management and the techniques to run a successful business. Some important aspects of management are quality, cooperation, and leadership. These aspects are not valued in many American businesses today. Deming’s teaching portray these aspects and compare them to what managers use instead. Quality is a very important aspect and can be seen in all the other aspects of management. Rafael Aguayo defines quality as, “anything that enhances the product from the viewpoint of the customer”(Aguayo 35). He goes on to say that aspects of quality are not easily measured or identified. It is not too easy to explain the aspects since it is hard to identify them, but an example that Deming uses is provided. In his example he describes listening to Beethoven’s Fifth Symphony two times. First you listen to the Royal Philharmonic Orchestra perform it and then you listen to an amateur orchestra perform it. Both orchestra performances were good but there is still a difference you can hear
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2 between them. This is a difference in quality. Neither performance was bad but the Royal Philharmonic Orchestra put on a better quality performance than the amateur group. While listening to the two the first performance would stand out to be the better one. If something has the best quality many people confuse it with also costing the most. Many people make the mistake of thinking the most expensive item has the most quality when that is not always true. The best quality for an item is the item that performs the best. Aguayo makes the analogy that someone stuck in the highway in $50,000 car will be just as miserable as someone stuck in a $15,000 car. This demonstrates the idea that quality comes from performance. Quality is also commonly mistaken with preference, or technology. Preference is someone’s personal opinion on a product. For instance while looking for a car the color of the car doesn’t affect the quality. One may prefer a red car to a blue car but that does not mean the red car performs better than the blue car. New technology is often used to increase products but it doesn’t always. Sometimes new technology can decrease the quality and have a negative affect. For example when a new phone comes out, often times it is being promoted and advertised as having new technology or having the best quality.
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  • Fall '11
  • TameraGulik
  • Management, W. Edwards Deming, Dr. W. Edwards Deming

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