Notes #7 - Objective A precise and measurable desired...

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Objective A precise and measurable desired future state that the company attempts to realize Specifies what actions a firm must take to attain its mission or vision Well-Stated Objective Characteristics A well-stated objective is: 1. Precise and measurable 2. Specific 3. Realistic and achievable 4. Specifies a time period it should be achieved by 5. Appropriate and consistent with organization’s vision and mission Goals and Objectives Comparison
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Unformatted text preview: Goals and Objectives In each firm, its mission determines the objectives. The goals established for particular objectives depend on two factors: the preferences of the stakeholders of the firm and the performance opportunities offered by the firm’s markets. Categories of Business Objectives Performance Objectives Risk Objectives Synergy Objectives Social Objectives...
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  • Fall '12
  • N/A
  • Management, Dr. Dre, Synergy Objectives, Well-Stated Objective Characteristics

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