Unformatted text preview: Goals and Objectives In each firm, its mission determines the objectives. The goals established for particular objectives depend on two factors: the preferences of the stakeholders of the firm and the performance opportunities offered by the firm’s markets. Categories of Business Objectives Performance Objectives Risk Objectives Synergy Objectives Social Objectives...
View Full Document
- Fall '12
- Management, Dr. Dre, Synergy Objectives, Well-Stated Objective Characteristics