Notes #5 - Strategic Vision Where you want to be in the...

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Strategic Vision Where you want to be in the future Should describe: The future course of the company to stakeholders The purpose of the firm Include a brief statement on how the firm achieves it stated purpose Strategic Vision Examples Levi Strauss & Company To bring innovation and inspiration to every athlete in the world Soup Kitchen We will clothe the world by marketing the most appealing and widely worn casual clothing in the world British Airways To be the worlds favorite airline Mission Statement Mission Statement Organizations vision translated into written form and designed to provide
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Unformatted text preview: a sense of direction to guide the actions and decision making for all levels of management in the organization it its present business purpose Mission Statement Needs to: Define what the company is Define what the company aspires to be Define the limitations (what is not) Broad enough to allow for creative growth Define what distinguishes the company from others Define framework to evaluate current activities Define clearly for all to understand, in a limited amount of statements...
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  • Fall '12
  • N/A
  • Statements, Levi Strauss & Co., Levi Strauss & Company

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