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Unformatted text preview: a sense of direction to guide the actions and decision making for all levels of management in the organization it its present business purpose Mission Statement Needs to: Define what the company is Define what the company aspires to be Define the limitations (what is not) Broad enough to allow for creative growth Define what distinguishes the company from others Define framework to evaluate current activities Define clearly for all to understand, in a limited amount of statements...
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- Fall '12
- Statements, Levi Strauss & Co., Levi Strauss & Company