Notes #10 - Competitive Profile Matrix Used to design an...

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Competitive Profile MatrixUsed to design an offense or defensive strategy by identifying the major strengthsand weaknesses of the firm in relationship to its major industry competitorsTakes into account effectiveness of the critical success factors of theindustryCSF (advertising, product quality, management, finances, market share,brand loyalty, etc.)How to complete a Competitive Profile Matrix1.List 10-20critical success factorsidentified in the internal and external analysis.
2.Assign to each factor a weight from .0 (not important) to 1.0 (very important)
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Term
Spring
Professor
DanielKipley
Tags
Management, Marketing, Multiplication, Competitive Profile Matrix

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