Notes #3 - External Environment Examination of Exogenous...

Info icon This preview shows pages 1–2. Sign up to view the full content.

External Environment Examination of Exogenous influences Macro Environment Demographics include population, affluence of the society, ethnicity, geographic distribution, education, income levels. Sociocultural include the factors that influence the lifestyle of a society. Example: percentage of women in the workforce and a concern for healthy diets and physical fitness Macro Environment Political forces are governments and unilateral bodies that declare certain rules, regulations, laws or restrictions with regards to the way a country is run Example: Taxation Legal forces are the laws and legislation that a political body introduces Both of these forces influence industry competitiveness and profitability
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Macro Environment Technological forces can significantly alter the demand for a product or service, dramatically effecting the environment of a firm May help the firm forecast and identify relevant developments, assess the impact of these developments on existing operations, and define opportunities Economic analysis is a comprehensive study of national, regional, and global economic performance and trends that have direct impact on the potential attractiveness of business ventures Example: interest rates, inflation rates, stock market trends...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern