Notes #1 - Economic Scanning Managers attempt to capture...

Info icon This preview shows pages 1–2. Sign up to view the full content.

Economic Scanning Managers attempt to capture the existing and future trends and conditions that characterize the economic activity in all geographical areas that the firm does or may want to conduct business Industrial Scanning Analyze business sectors for the firm’s possible entry into Environmental Scanning Basic External Factors Factors uncontrollable by the firm (i.e. legal, political, social) Technology Scanning Must be aware of as its contributions and advancements are an industry killer Key Terms to Create an Environmentally Aware Organization
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Environmental Monitoring Records sequence, frequency, and predictability of events, as well as the evolution of environmental trends Helps to evaluate the level of changeability and determine the required strategic direction and resource allocation Key Terms to Create an Environmentally Aware Organization Competitive Intelligence Helps a firm define and understand their industry, identify competitors strengths and weaknesses, capitalize on opportunities, and mitigate threats Sources for CI: Competitive Intelligence Example...
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern