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Unformatted text preview: strategy explicitly through the cause-and-effect relationship with each other in the limitations of the balanced scorecard objectives Strategy Map Five Main Principles 1. Strategy balances contradictory forces. 2. Strategy is based on a differentiated customer value proposition. 3. Value is created through internal business processes. 4. Strategy consists of simultaneous, complementary themes. 5. Strategic alignment determines the value of intangible assets...
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- Spring '13
- Management, balanced scorecard perspectives