Notes #5 - Sustainable Competitive Advantage Long-term...

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Sustainable Competitive Advantage Long-term competitive advantage that is not easily duplicated by the competition VRIO Analysis VRIO Analysis Used to help a company determine its important and unimportant resources VRIO Example Evaluating the Firm Performance Financial Ratio Analysis Different ratios in strategic planning that help to calculate how a firm’s performing based on its balance sheet, income statement, and market
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Unformatted text preview: valuation Important to use a combination of ratios as they may help distinguish between the firms that will fail and firms that will survive. Types of Financial Ratios Liquidity Leverage Activity Profitability Growth The Balanced Scorecard Developed by Kaplan and Norton...
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  • Spring '13
  • N/A
  • Financial Ratio, VRIO analysis, long-term competitive advantage

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