Notes #7 - Product Development Offering incremental or...

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Product Development Offering incremental or discontinuous improvements on new products to customers Using a brand name to market other products is called line extension Financial Strategy Goals of financial strategy Raising the financial resources the firm needs in the lowest cost and flexible manner Manage those funds within the organization Including decisions on how to reinvest or distribute profits generated Types of Financial Strategy
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Unformatted text preview: Leveraged Buyout (LBO) Strategy of acquiring a company with money that is nearly all borrowed Reverse Stock Split Used to raise the stock price of companies ◇ Splits shares in half for the same total amount of value Patent Selling Sells patents of products the firm to the highest bidder that the firm no longer wants to commercialize or are no longer part of the firm’s core business...
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  • Spring '13
  • N/A
  • Leveraged buyout, LBO, discontinuous improvements

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