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Unformatted text preview: order for the overall business strategy to be effective Marketing Strategy Combines elements of product development, promotion, distribution, and pricing into the marketing goals and objectives of the firm Marketing development Target market segment, position, marketing mix, and allocation of resources is chosen by business unit by focusing its growth strategy on ◇ Gaining market share through marketing existing products into current markets ◇ Marketing existing products into a new market...
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- Spring '13
- Marketing, overall business strategy